- Host a live event: Webinar
Webinars and webcasts are one of the most effective content tactics for B2B marketers.
How to have a successful webinar?
- Have a Q&A Session
- Run a Poll for Your Webinar Schedule
- Market Your Webinar Ahead of Time
- Gated Content
Gated content requires you to fill in a form to view the entire content piece.
When to use gated content?
You can (and should) gate content like white papers, reports, videos, and research.
- Paid Lead Advertising
If you’re unhappy with the number or quality of the leads you’re getting, it might be time to ramp up your strategy.
How to choose the right platform?
- B2C businesses are well suited for Facebook, Instagram and Google Ads
- B2B businesses are well suited for LinkedIn and Google Ads
- Influencer Marketing
Influencer marketing isn’t disruptive like ads. It targets people through the content they are already consuming and not through unwanted ads.
How to make it work for you?
- Define your objective and budget
- Choose the correct platform & influencer
- Repurpose influencer-generated content
