1. Types of User Generated Content
Photos and Videos posted on social media, Testimonials (Employee and customer) Google reviews, WhatsApp feedbacks and Blog posts
2. How to build a repository of User Generated Content?
Design a social media contest
The concept of having a chance to win prizes, discounts, or coupons—coupled with being featured on your official accounts.
Reach out to your community
The simplest method to spark conversation with your audience is to ask! Post a question on your social media channels or can also request users to leave reviews about your products/services on your Google My Business listing.
3. Launch a hashtag campaign
In 2011, Coca-Cola swapped its iconic brand tags with some of the most famous names in Australia. They then encouraged people to find these bottles and cans and tweet photo with the #ShareACoke hashtag
This campaign was so groundbreaking that after its success in Australia—having sold more than 250 million named bottles—it made its way around the world, in more than 70 countries
4. How it helps?
Takes authenticity to the next level, Helps establish brand loyalty and grows community, Acts as a trust signal, Increases conversions and influences purchasing decisions.
