Since 2019, the average engagement rate for Instagram feed posts (excluding Reels and IGTV) has decreased by 44%
What does this mean for businesses who consider social media an important part of their customer acquisition funnel?
Pivot. Relook. Rethink
1. Format
Use video as the key driver on social media. Use Reels, YouTube shorts, and make live sessions for organic traction.
2. Platforms
We love Instagram and Facebook and we can’t kick them out of the media plan. However, it’s time to take other platforms seriously and leverage them. Eg. LinkedIn, Twitter, YouTube, Quora, Reddit, Google My Business, Pinterest.
3. Collaborations
Partner with complimenting brands to increase visibility and create some interesting content too. E.g. A clothing brand can partner with a cosmetics brand for good synergy and leverage the common target audience.
4. Paid Campaigns
To beat the dying organic visibility, brands must consider a consistent ad-spends budget for a greater reach. Used wisely with the help of a knowledgeable partner, paid campaigns can boost your ROI.
Here’s how we helped a growing ice-cream chain
1. Increase organic visibility
2. Generate leads for franchises with a small ad budget
3. Grow their brand from a Mumbai-based to a Pan-India brand now