Marketing is all about psychology

Have you been trying to get your posts viral by trying everything that comes your way? You’re not alone.

But good marketing is really not only about formats and trends. It begins with understanding consumer psychology.

Let’s dig into 3 commonly used strategies

EMOTIONAL MARKETING

Ads that stir human emotions to send the message across and create an impact. Ads by life insurance companies, baby care products, etc. use emotional marketing widely.

Here’s an ad from Ariel that has leveraged this approach effectively.

EXCLUSIVE MARKETING

Making your customer feel special and exclusive never goes out of style. Used to invoke belongingness to a certain crowd, this strategy is commonly used by luxury brands and services.

One Plus launched using an invite-only marketing strategy to create exclusivity and spike interest.

FEAR, UNCERTAINITY AND DOUBT MARKETING

Also similar to our new age term FOMO, this strategy has been extensively used over the years because fear is one of the most persuasive emotions.

This ad by Mirinda uses fear, doubt and intelligent story telling to address a very important issue.