B2B need not be boring

Engage your audience on social media with these ideas

1.TEAM & CULTURE

Flaunt your team strength and culture by sharing pictures of office events, meetings, random shots or even better ask your employees to follow trends and post.

2. WORK

Success stories with pictures, client testimonials and on-site pictures are a good way to show the work you do. No matter how small a win is, it can always be celebrated and shared.

3. THOUGHT- LEADERSHIP

Share your thoughts and insights about your industry with short posts. Any good article that you read recently can also be shared if it has good insights. A weekly column by a leader from your top management can be a good post.

4. TECHNOLOGY

Everyone loves tech because it is the future. And all clients love a company that invests in the future. Share your new machinery, software or any major tech upgrade to get some attention from your clients and prospects.

5. EVENTS

Attending a conference? Click some pics and share.

Attending a virtual conference? No problem. Screenshot and share.

And don’t forget to add some peers you have good relations with to get more shares.

6. FESTIVALS AND SPECIAL OCCASSIONS

These can be a ritual on your social media. Add some fun office pictures during festival celebrations or just a warm greeting message.