All you need to know about incorporating Newsletters into your digital marketing strategy
Stop selling through your newsletters. Instead, make them informative and helpful for your audience.
To help you increase website traffic you can choose to add links to blogs, case studies or other information on your website.
You can grow your recipient list by adding your email contacts, embedding a form on your website, and adding your old and new customers list. The more the merrier.
We totally love Mailchimp. Its free version comes with a limit of 2000 recipients which is quite good to start with.
Let’s not bombard the audience daily. You can set a frequency that allows you to create a good informative newsletter. A weekly or fortnightly newsletter should be a good go-to for starters.
Mailchimp offers plenty of useful insights like the open rate, contacts who opened the email, how many times was it opened, clicks on the links etc.
These analytics help you create a strategy for engaging with the audience with subsequent newsletters and selling as the final step.
