Have you ever wonder how a single symbol can make an impact on anyone?
What attracts potential customers?
How polished skills of a designer can help you design your own distinct identity eventually creating a brand position How a logo can be perceived by an individual and how you can use this to give your brand a distinct identity?
Do you have many ideas but confused about what you really require and how you can combine all your thoughts and create a logo for your company?
A logo serves as the graphical representation of a company, which is the key identification feature of a brand, most visible to the target market. With creative and memorable logo design, a company can hope to drive customers.
01. Research
Research is the most important part of designing a logo, and branding as a whole. It’s important to gather information beyond what your client provides though, both directly from them and on your own. Spend some time for research, brainstorm and generate ideas, preliminary sketches, develop vector designs, send to a client, add or remove anything the client wants, finalize the design and resubmit to the client.
02. Simple and Distinct
A logo that conveys the essence of your brand and is also recognizable is a good one. A simple trick to create a memorable logo is to first have a unique concept. A unique design concept is the one that no one has ever used before. Logos either have a symbol or text only. The best logos are the ones that give the viewer an immediate and clear sense of ‘you’. In general, simplicity is more impactful. Common viewers can instantly know the message, the logo wants to convey.
– McDonald’s
The golden arches. Who doesn’t recognize that? The world admires its simplicity.
– Apple
The Apple logo has always been prominent and has grown over the years due to the rising popularity of Apple products.
03. Relevant and Timeless
A logo should be relevant to your practice. It has to have a meaning that relates to the work you are doing. Your logo should be based on a creative idea that is strong enough to capture the audience’s attention. Another quality of a good logo is that you should be able to use it in a variety of ways. So, you can use it in color, black and white, and in different sizes, on varied surfaces. A logo is a memorable piece of work. Your logo should also be a design that people can have in their memories for a long time.
– Amazon
Amazon has everything, that makes you smile from A to Z
– Nike
The Nike swoosh was created by Carolyn Davidson as a graphic design student, back in 1971. It is beautifully simple, yet makes it easy to understand what the brand is all about. image-3
04. Colour Scheme
Colour says a lot about your brand. Studies show that colour increases brand recognition by 80%. Because of the colour’s ability to impact behaviour and emotions, a colour choice should be strongly influenced by the preferences of your target audience. By understanding a bit about colour psychology and how to choose the right logo colours, you can highlight some of your brand’s key characteristics and connect with consumers.
Colours have this amazing ability to evoke feelings. These very feelings or emotions will be the message that you want to deliver to your target customers through your logo design. It should convey the appropriate mood, tone, and feeling. Colours represent feelings and each colour leaves different impressions on the viewer’s mind.
Twitter’s logo represents the popular social media platform with an evolved simple bird in blue with no wordmark. It’s easily recognizable and one of our favourites.
A simple yet elegant white and blue design.
05. Fonts
Typography is an art that adds life to a logo. Correct use of a typeface that adds an important concept to your designs. It is important to use the right font in your logo design to get the desired engagement and explain more about your services and products.
The visual engagement of the audience is meant to be necessary for every design, and it also gives a feeling of trust and reliability with the brand. The font in a logo also represents the essence of a brand. Each typeface can communicate a different meaning to the same word. These differences can be minimal or drastic and can be the reason for changing the implication of a single word. A font not only channels an emotion but it can also have the ability to signify a particular age and gender.
Google’s new logo has a sans-serif typeface in a wordmark with bright playful colours. It’s definitely a memorable one.
– FedEx
It is one of the most recognisable logos in the world. An arrow nestled between the E and the X. This represents what FedEx does – Moving from place to place.
Conclusion
Logo design is a way to communicate your brand message to the audience. A logo is a graphical representation of a company and its most visible manifestation within target groups. You need to invest enough time to do thorough research on what type of logo can or cannot work for your business.
To stand out from the competition, you must distinguish yourself as a designer with a
distinct style. Rather than copy another design or style, be innovative and
stand out from the crowd.
Try a variety of styles to find the one that works best for your client. Try different colour combinations until you find one that makes your design truly original.
Have fun with the design program you use, and keep tweaking the design until you feel you’ve got it right.