Digital MarketingLockdownOnline Marketing
With the lockdown extension being announced, we have more time at hand. But does more time mean more money? Investing time today in some essential digital marketing techniques will help you make more money in Corona-free times to come.
- These 7 things will strengthen your digital marketing game in the long run and help you get an edge.
1. Add Automation & Technology
Automation does not mean spending money. Simple and free tools are available that will improve your business efficiencies as it continues to grow once the coronavirus is behind us. Some of them could be auto-replies on your Facebook messenger, chatbot on your website, scheduling of posts for social media, CRM tool, lead funnel management took, project management software, etc.
2. Improve Your Website
Some tweaks in the look and feel, new content, adding some new chat features, announcement tickers, etc. can do magic to your existing website and improve the user experience greatly.
3. Refresh Your Brand
Freshen up your brand by redoing some of your marketing collaterals. Get rid of the old flyers, business cards, and brochures and bring in some new designs to elevate your company image.
4. Search Engine Optimisation (SEO)
70-80% of search engine users are only focusing on the organic results and investing in search has never been more important. Building an SEO strategy and executing it takes time, discipline and strategic execution. Right now is the time to plan so that it pays off in the future.
5. Google My Business Page
On average, 56% of actions on Google My Business listings are website visits which present a great opportunity to convert visitors into customers. Take some time and make sure you have a Google My Business Page and that it is fully functional.
6. Get Feedback & Reviews
Have you asked feedback from your customers on your product, social media posts, website, etc.? Since your customers also have time at hand, take that critical feedback and get better. Also, ask customers for a review that can be posted on Google and social media. This can help you gain the confidence of your prospects.
7. Start a Business Blog
A blog does wonders in engaging the visitors, social media promotions and acquiring new customers. A core SEO strategy, good long-form blogs take time and dedication. But hey, who lacks time now?
We would be happy to help you bounce back stronger with our services spread across branding and digital marketing. Let’s connect to have a detailed discussion on your comeback strategy. Send an email to us on bijal@brandaesthetics.in