These challenges directly lead to loss of sales and therefore loss of revenue. With the help of digital marketing, you can equip your sales team to prospect better and sell more.
Here are the top 3 ways in which digital marketing can cut costs and add to your revenue in the new financial year:
COST
Hiring an experienced salesperson can be expensive. With digital marketing, you can start with any budget you have.You can compete with bigger companies that have a big sales team with right targeting and creativity even with a lesser budget.
TIME
Platforms like LinkedIn have an accurate designation and company data, helping save a lot of prospecting time.Reaching out to overseas customers can be done according to their time zones using scheduling features of email and ad platforms.
REACH
Compared to a salesperson, a PPC ad or an SEO-optimized page can reach a wider audience globally and immediately.Reaching out to interested audiences using Google search ads and interest + behavior filters can help widen the reach with accuracy.