Have you identified your brand color’s personality and are using it effectively?
If yes. Read this.
If not. Read this twice.
What is Viva Magenta?
Pantone’s Color of the Year 2023, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
It is crucial to understand that your brand color is more than a shade. It is how you communicate, the feeling, the vibe, and the personality of your brand.
Have you defined your brand color yet?