SEE YOUR CUSTOMERS TO SELL!
1. Are you SOLVING their problem?
What problem is your product or service solving? Position your brand as a problem solver.
2. Are you Educating them?
Is your offering making your customer more aware? Position your brand as a domain expert or knowledge guru and enlighten your audience.
3. Are you Entertaining them?
People want to enjoy what they buy. Tell your customer how will they be happy/have fun/be entertained with your product or service?
