CLIENT DETAILS
EasyTech Innovations
EdFly by EasyTech Innovations is an AI and ML-based tech solution for schools and colleges
OUR WORK:
- Brand name, tagline and brand voice strategy
- Logo and collaterals design
- Extensive launch campaign
- Social media campaign to create impact
Challenges
Unidentified sub-brand
Complex nature of product - AI & ML based
Tapping the target audience
Indistinct Brand Voice
Our Approach
- Impactful name and logo for the sub-brand with an effective tagline
- Identifying and defining the brand voice
- An intense launch video to set the tone of the brand on social media platforms
- Newsletters for exhaustive product education
- Pitch deck for a prospect college to help the client upsell their new AI and ML offer
- Partnership with Economic Times for the launch event and driving the communication thereof
Social Media Creatives
