CLIENT DETAILS
TiB - The IceCream Bakery
TiB is an ice cream brand that offers a complete range of fresh ice-creams. It currently has 7 outlets in Mumbai and plans to expand rapidly in the future.
OUR WORK:
1. Social Media brand building
2. Store launch promotions
3. Driving more footfalls
4. Increase in online orders
5. Lead generation for franchise
6. Promotional growth and engagement for brand discovery.
Challenges
Unclear positioning on social media
Slow growth in followers
Cluttered creative communication
No franchise leads through digital media
Our Approach
- TiB’s core positioning is ‘Fresh Not Frozen’ as they use only natural fruits to make ice creams right in front of the customer.
- Our first step was to revisit the social media pages and reinforce this positioning.
- We created engaging posts in image and video formats which were fresh designs with clear CTAs.
- We worked with the client to focus on less performing stores and used FB and Instagram ads to reach out to the audience using geographic, interest and demographic segmentations.
- We created ads for franchises and promoted it using Facebook within Mumbai and Pune regions to generate leads.
Average Monthly Performance
How we measure our performance
Detailed analytics
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Reach: 1,65,665
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Engagement: 742
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Impressions: 2,00,947
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Promotion clicks: 155
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Profile visits: 171
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Follows: 5
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Saves: 102
Get in touch with us for a customised quote
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