CLIENT DETAILS
Vashisthi
Vashishti offers a range of premium raw and unadulterated products, including various kinds of honey, A2 ghee, spices, and dry fruits.
OUR WORK:
1. Social Media brand building
2. Positioning strategy
3. Engagement and awareness campaigns
4. Influencer Marketing
Challenges
Low awareness being a new brand
Increase in website sales
Our Approach
- Focused on developing the brand’s presence online and generating more conversions by using paid ads
- Strategized fresh content pegs for monthly social media calendars
- Created a visual identity for the brand’s social media presence
- Developed a strong brand identity to resonate with the target audience
- Conducted competitor analysis to strategize and differentiate them from others
Influencer Marketing
Impactful and ROI-driven influencer marketing activity spread across 60 days.
Influencers carefully chosen: Nutritionists, Dieticians and Home-chefs
Impact
✅ Reach: 7 Lacs+ ✅ Shares: 2.2k+ ✅ Saves: 7k+
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Rebranding
Revamped branding to stand out from the crowded shelf space
Gift box design
Honey labels focusing on the flavours