CLIENT DETAILS
Yomplex Jee Calculus
Yomplex is a JEE Calculus application for students and educators.
OUR WORK:
- Identifying the brand voice
- Designing attention-grabbing creatives for the campaign
- Creating Google search ads, Google play store ads and Youtube video ads for app downloads
- Optimising the campaign for better CPD (Cost per Download) month on month
Challenges
Reaching relevent students
Increasing app downloads
Discovery within limited time-frame
Tapping the target audience
Our Approach
- Identifying the brand voice for the app
- Tapping into the USPs of the product for developing strong communication
- Running Google Ads for App downloads with optimum creatives for maximum reach
- Incorporating video into the Ad strategy for increased engagement
- Optimizing the campaign day-on-day to bring down the Cost Per Install to 1/3rd of the initial CPI
Average Performance
2.6 MN Impressions
132K Clicks
10K+ APP Downloads