What is influencer marketing?
Using social media influencers is the practice of building relationships with the people who can help you reach out to your consumers. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to directly.
Where can we find influencers?
Influencers are present across social media platforms and the right choice of influencers depends on who your end consumer is. If your consumer is a business you may find influencers on LinkedIn to have more synergy with your brand. For B2C companies, social media platforms like Instagram, Facebook, Pinterest, Youtube has many powerful influencers to help your brand grow its following.
Influencer marketing process
