1. Cost Effective
You can set a budget you like and cap the spends at it. There’s also an option to pay per click (PPC).
2. Highly Targetted
YouTube is the second largest search engine after Google. Hence its interest/topic-based targeting is fairly accurate. You also have demographic and geographic filters.
3. Multiple Formats
Depending on your goal, you can use different ad formats
- Skippable in-stream ads
- Non-skippable in-stream ads
- Bumper ads
- Overlay ads
5. Analytics
Get a real-time view of your impressions, views, and clicks – as well as who you’re reaching.
Understand how your video creative is affecting campaign performance. See where viewers drop off and what holds their attention — then apply these insights to your next ad.
Some interesting stats about YouTube
- Most YouTube users fall in the age group of 15-35
- More than 70% of YouTube watch time comes from mobile devices
- YouTube is the second most popular platform for influencer marketing
- YouTube accounts for around 25% of global mobile traffic
- 16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan